Spline is a mobile concept that is designed to help patients receive much-needed chiropractic care within the convenience of their own home.
Introduction
Experiencing my girlfriend go through her 3 years of chiropractic higher-education, I was inspired as a designer to push the boundaries of technology in a healthcare profession that is growing rapidly everyday. This project is an exploration of a void in the market that I saw for a mobile chiropractic service - similar to in-home doctors and masseuses.
So, What’s the Problem?
Chiropractors do not currently have an in-home solution to meet the convenience, flexibility, and user-centric needs of most demanding patients.
The following are the core problems this product aims to solve, particularly compared to chiropractic clinics:
• Want time-saving alternatives. Scheduling around a workday becomes an inconvenience for many busy individuals.
• Traffic and driving distance can be stressful. While stress caused by traffic may vary from person to person, driving will typically cause tense and contracted muscles which are not ideal during chiropractic adjustments.
• Clinics are not suited for people with special needs. The necessity to travel to the clinics are a major barrier for some, which makes it a less attractive option.
• Filling out multiple new patient forms is a burden. When searching and trying out new doctors, filling out multiple similar forms each time becomes a major frustration.
• Finding the right specialist takes time. Family wellness practitioners are easy to find, but the specialists are particularly more difficult to search.
• Discomfort that comes with clinical environments. Many feel the most comfortable within their own home compared to unfamiliar . spaces
Project Timeline:
May 2019 - February 2020
Main Focuses:
Conceptualize, Research, and Design the Mobile App Experience for In-Home Chiropractic Care
What software was used?
Adobe XD
Adobe Photoshop
Adobe Illustrator
Miro
Use Cases
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“I need an adjustment this evening after I finish my remote work”
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“I want to schedule a company wellness day for our office”
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“I’d like to find a local pediatric chiropractor for my son”
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“I want to correct my posture”
Let's make it personal. Sort of...
Understanding our users and their experience before, during, and after our care is key to finding how I can improve every stage along the way.
It’s all about the details.
Taking a closer look helps me associate every task with a corresponding touchpoint in our customer journey.
Mapping it all out.
Everything has a purpose. Knowing where it all fits is just as important. I had to sort out where everything belongs so I can better plan for usability that made sense.
Sketches makes the world go round.
Exploring all avenues help develop my ideas further and further each time. I find that even the most complex of solutions start out rather simple.
Onboarding
Information such as health goals and physical pain points were crucial in providing a seamless and personalized user experience throughout the app.
I kept the onboarding steps as simple as possible to maximize user retention.
Booking an appointment
Users can effortlessly book their appointments from multiple screens. Unlike traditional chiropractic clinics where you pay after being treated, users on Spline would complete their booking process and paying ahead of time. This allows for their experience to be stress-free and absolutely transactionless.
Out of safety concerns, both users and doctors can choose their preferred genders to receive treatment within the search filter.
Mode switcher
The integration of a mode switcher allows for smooth flexibility between users who seek for a more classic clinic-based care versus our prominent in-home chiropractic care.
Reflection
Throughout this project, I had to remind myself of two key lessons I've learned in my career so far. First lesson being to always keep things simple. It is in fact easier to overcomplicate solutions when starting out any project. But reminding myself that the beauty lies where one can simply understand and flow naturally. Filtering out the noise and giving focus to what's important makes for a better product every time.
Second lesson is that perfectionism is the enemy of progress. This lesson has been the most challenging in the early days of my career, especially when it involves a passion project that I hold close to my heart. But reminding myself that no matter what decision I make, there will always be a better option and solution out there and that's completely okay. It is a iterative process and you must keep moving forward and fast.
